A Slice Of American Tradition And Innovation In Pizza Culture - Forbes
Community Engagement & Nostalgia
“In Albany, NY, Sovrana Pizza & Deli's distinct approach to community engagement through nostalgic marketing leaves a lasting impression. Celebrating International Pizza Day, they nostalgically priced their cheese slices at $1.00, mirroring their 1983 pricing. In addition they have teamed up with the Northeast arm of Coca-Cola to release a t-shirt, celebrating the fact that they have carried Coke products exclusively for over 30 years. Events like this stretch beyond the food, providing a family owned business more ways to share their story.
Efforts like this fortify customer appreciation and underscores Sovrana's dedication to celebrating its history while actively engaging in the present community. As they aptly put it, the goal is not just reminiscing about the past but also "looking forward to continuing serving you and any new customers along the way."
As America's love with pizza deepens annually, so does our appreciation for the local restaurants and pizzerias crafting these experiences. Pizza serves as a canvas where an expansive tapestry of American culture: with inventive recipes and dynamic business strategies, bringing to light the potential of creativity within the food world at all levels.” - Forbes (02/22/24)
